Blog

Notes on software, systems, and shipping.

Thoughts from the team building products and services every day — no fluff, just what we've learned.

5 signs your business needs a custom CRM

If any of these sound familiar, a generic CRM might be holding your sales team back.

AI features sound impressive in a demo, but the value shows up in specific, boring places.

Both are solid choices, but the right one depends on what your application actually needs to do.

The discovery phase determines whether the rest of the project goes smoothly. Here's what it actually involves.

Generic software works fine until it doesn't — here's where the cracks usually show up first.