Why off-the-shelf software fails growing businesses

Generic software works fine until it doesn't. Most businesses start with off-the-shelf tools because they're fast to deploy and cheap to try. But as operations grow more specific, the gaps start to show — workarounds pile up, teams build spreadsheets to patch what the software can't do, and eventually the tool that was supposed to save time starts costing it. The businesses that scale smoothly are usually the ones that recognize this shift early and invest in software that matches their actual workflow, not the other way around.